Entrepreneurs often fare worse than the average investor when it comes to making investments because many of the traits that make one a successful entrepreneur are precisely the traits that make one a disaster as an investor — starting with an eagerness to put it all on the line. I believe that stock market investing can play a crucial role in your financial strategy so long as you leave the gambling out of it. Not only will this blog show you how to create a complete investing program that will help you reach critical goals in your life — buying a home, saving for a college education, funding a retirement plan — it will also take into consideration the risks you take as an entrepreneur every day. If you read the financial magazines or go to an investing seminar, you’re likely to come away with the notion that smart investing has to be complicated. Betting on lots of stocks or large swaths of the market — through the index funds — allows you to reduce that risk. read more

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