Launching a business has always been tough, but the credit crunch and slowing economy are making the effort even more challenging, said Erin Baldwin, founder of The Baldwin Companies and WeLoveStartups. Baldwin has always focused her attention on young companies, helping them write business plans, find financing and implement their strategies. Baldwin started her own business after 22 years in corporate jobs in California and Massachusetts doing initial public offerings, acquisitions, investor relations and risk management. Initially, Baldwin helped clients write business plans, organize office systems, professionalize corporate relations and plan events. Baldwin said her initial project to help Nix write a business plan in 2007 expanded to several projects including helping him search for financial backers. Because of tighter credit and equity, Baldwin has shifted clients’ focus on improving sales and cutting expenses “to help cash flow as opposed to taking on debt or spending too much time with presentations to investors. read more

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