At the core of this union is “Brand The Band,” a marketing seminar enabling bands and/or individual artists to build their own unique brand identities by understanding and using the same branding, imaging, messaging and naming tools that have long been advertising and marketing industry standards. Between the advent of new distribution technologies and an overcrowded music market, establishing a strong, memorable brand identity has become as critical to bands and/or solo artists as it is to the marketing of any consumer product. Developed and led by marketing veteran, Christopher Payne-Taylor, “Brand The Band” is based upon his 20-year experience as a creative visionary spearheading brand creation and development, strategic market planning, advertising, promotion and public relations throughout a wide array of business and consumer industries. Entering the marketing arena early on as brand originator and co-founder of CBGB’s-era new wave band, Karyn Satin & the Bedsheets, Payne-Taylor was subsequently engaged as copywriter by RSS, a young, aggressive West Side advertising and promotions agency, where he emerged three years later as Director of Creative Development. It is this unique duality that he brings to an increasingly impenetrable music industry, helping musicians take a time-tested set of tools from the advertising and marketing world, and use them to meet the ever-increasing challenge of getting heard. read more

Technorati Tags: marketing, brand, advertising, artists, bands, music, investor seminar news