Then there are those who are really, really interested; the amateur experts who spend hours listening to financial news, reading the abundant financial literature available and seeking expert advice. They would not mind more of financial literacy and would be willing to practise basic financial discipline, provided it is conveniently available and simple. This is the easy way to spend the investor education fund and advertising money, create brand awareness, generate impressive statistics and create wealth for some of the stakeholders—all this while feeling very good about oneself. A financial planner/advisor conducts the workshop based on a pre-determined presentation to ensure quality control and product neutrality. The topic means different things to different people—to some, it means financial inclusion and reaching basic banking services to every Indian. read more

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